Customer experience (CX) is one of the hottest topics for today's accounting firms. But what is it, and what does it mean for your firm? 

Forrester Research defines CX this way: “How customers perceive their interactions with your company.” 

In this guide you'll learn how to understand, create, and optimize a CX strategy for your firm and how to use CX to increase your firm's offerings and add value to your business.

You’ll also learn about:

• The benefits of implementing a CX program
• How to overcome the challenges of starting a CX program
• The important considerations of creating a CX program